Boosting inclusion must be treated as a necessity, not an add-on

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 06, 2021, 1:40 PM GMT+0

Marketers can change perspectives on inclusivity by understanding that sometimes, good ideas may come from within the organisation at large.

According to Dr Lauren Tucker, CEO, Do What Matters, the starting point of promoting inclusion in an organisation is to highlight the need for critical thinking. This helps businesses avoid the fixation with fast thinking and instead ensures employees are thoughtful about what they say and how they interact with others.

Next, organisations must target excuses team members make to incorporate inclusion, equity and diversity in the work culture. Similarly, employees should avoid being quick to judge a fellow employee or being instantly negative about somebody’s performance.

“Maybe they’re just doing something differently than you would,” says Tucker. Brands must ensure they do not lean too much towards one type of experience. This helps organisations avoid stereotyping ideas or people based on reinforcement biases.

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