Focus on relationships to acquire new audiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 07, 2021, 1:56 PM UTC

Focussing on relationship building can help successfully build trust and widen their reach.

The combination of social media privacy changes and customers getting tired of brands talking to them only to close sales has pushed businesses to prioritise meaningful relationships. B2B marketers can begin by nurturing relationships with other business owners.

Ideally, this equation should lead the brand to be the first name to come to mind when a business owner needs a product or service. Marketers must offer their existing customers well rewarding referral programmes. Leveraging referral programmes can help acquire new customers and hold on to their existing customer base.

Along with referral programmes, brands can also offer online rewards programmes to reward customers for purchases and grow the email list. Similarly, B2B businesses must also promote customer endorsements.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings

Read the original article

[5 minute read]