Start creating digital versions of brands’ products to leverage the metaverse

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 07, 2021, 4:29 PM UTC

With an increasing number of brands and customers entering the virtual world, PR professionals must highlight the need for virtual experiences.

Focussing on establishing a brand presence in the metaverse is crucial since going ahead, consumers will incline more towards buying intangible items. These include non-fungible tokens.

For one, PR professionals must opt for digital product placement and create digital versions of their products. They should also encourage storytelling around their digital product by gifting virtual items to journalists or influencers.

Finally, as consumers start creating their virtual avatars, PR professionals must encourage collaboration with consumers or other brands to create an inclusive digital experience. Such collaborations can help brands exploit cross-promotions to explore new opportunities for brand exposure.

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