Offer instant gratification moments like 15-minute delivery to enhance consumer experiences (CXs).
Booted by customer interest in digital channels like WhatsApp and Pinterest, eCommerce is expected to account for 23.6% of all retail sales by 2025. Customers today prefer speed and convenience, as companies that provide immediate gratification have a significant competitive edge.
91% of consumers expect brands to be socially and environmentally responsible. Hence, going beyond claims and being transparent about sustainability efforts is recommended. For example, consumers can sort products based on climate-friendly pledges on platforms like Amazon and Sephora.
With retail brands like Home Depot and Nike are offering experiences like cooking classes and concept stores, experience-based services are projected to grow in 2022. Also, brands are employing bots to alleviate staffing shortages and supply chains issues. 29,000 robots were deployed in 2021 to perform front-line tasks in North America.
[4 minute read]
