Google suggests promoting in-store products via local inventory ads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 09, 2021, 5:47 PM UTC

As of December 1, 94% of Americans still have gifts to buy – indicating a massive opportunity for brands to capitalise on last-minute holiday shoppers.

According to Google, 30% of holiday shoppers are concerned the products they want would be out of stock. Addressing challenges such as delivery delays, product scarcity and labour constraints in advance can help brands better prepare for the holiday rush and assist last-minute customers during this holiday season.

With over 50% of consumers stating they will check product availability online before making a purchase, brands must list their available in-store products on Google. Using local inventory ads, retailers can effectively promote the available items for in-store or curb-side pickup.

Using customer interest insights and automation tools like Smart Shopping Campaigns can help retailers assess search demands and promote the most in-demand products. Further, update operating hours, provide details about fulfilment options, outline in-store shopping options and share shipping details to reach last-minute shoppers and help them find the store.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings

Read the original article

[4 minute read]