Showcase the brand's usefulness through videos to boost conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 09, 2021, 1:00 PM GMT+0

Businesses should invest in video marketing to drive website traffic and boost sales, as 84% of consumers admitted to buying a product or service after watching a video.

Following the lead of ecommerce video marketing initiatives from companies like PopSockets, Bloom & Wild, Etsy, and others can help brands glean actionable steps and boost video marketing efforts. Create explainer videos to effectively target new consumers, demonstrate product usability, highlight critical features, and convert prospects.

Crafting product displays and tutorial videos can help provide valuable tips to their viewers, show real-life product use-cases, and engage consumers. Feature behind-the-scenes footage in the videos to highlight actual employees working for the company and humanise the brand to attract more consumers.

Brands can also create reviews, testimonials, and consumer story videos to convey authenticity and attract prospects. It's recommended to produce videos on trending topics, share user-generated content, and align videos to appear naturally on native platforms. Publishing live videos can also help ecommerce brands effectively engage with prospects, respond to their queries in real-time, nudge them towards making a purchase. Collaborate with relevant influencers to create branded videos and drive sales.

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