Ahead of Christmas, brands can playful emails to offer gifting ideas

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 10, 2021, 12:20 PM GMT+0

Since email is the primary channel for marketers to promote their holiday sales, brands can experiment with several email strategies.

Instead of bundling up their offers in a single email, brands can stretch multiple time-limited deals over a string of emails. Combined with direct and relevant subject lines, customers are more likely to read the brand emails.

Marketers can also offer one-size-fits-all gifting options to save customers the hassle of going through multiple products for different people. Even if the brand wants to offer multiple products, marketers can add mini gift guides in their emails.

Brands can also send customers reminder emails for limited period offers. A simple design with a minimal copy can speed up customers' decision-making process. At the same time, emails can feature eye-catching unique designs to engage customers better.

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