Google’s new six-point guide helps brands use user-generated content better

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 10, 2021, 4:59 PM UTC

According to the guide, websites must make it a point to monitor submitted content routinely.

A new Google guide helps brands understand different ways in which they can use and feature user-generated content (UGC) on their websites, in line with Google’s guidelines. Brands need to follow these guidelines since the search engine treats UGC the way it treats websites’ main content.

Businesses must first publish a content policy that clearly defines what kind of content is allowed on the site. Along with routinely reviewing UGC, brands should also provide a “Report a Violation” link for site visitors to report problematic content.

Google also suggests that brands automate the UGC moderation process that can filter content based on pre-determined parameters. Finally, websites must use a CAPTCHA for users before they submit content to ensure they are human beings and not bots. 

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