Make sure the webinar features branding to boost brand recall among attendees

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 10, 2021, 11:27 AM UTC

Marketers can brand their webinars with tactics as simple as placing a branded mug in the background.

Along with creating engaging and insightful webinars, businesses must also make sure they brand their webinars. Marketers can consider creating a lower thirds banner or placing logos within the presentation’s screen. By doing so, businesses can help audiences identify the brand well.

Similarly, there are other ways to brand a webinar. These include setting up an LED light in the brand’s colours, placing a branded mug in the background, wearing a t-shirt that bears the company logo or using a branded virtual background.

Along with branding the webinar, brands can also experiment with formats. Marketers must check which format works best for the webinars – a short webinar ending with a Q&A session, hosting panels or an entire webinar series.

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