Performance influencer marketing powered by AI will grow in 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 14, 2021, 2:47 AM UTC

User-generated, interactive, gamified and conversational content and more can impact future marketing campaigns.

With COVID-19 resulting in new business models, marketers must be prepared for the emerging digital marketing trends in 2022. Google plans to completely remove third-party cookies from its Chrome browser by mid-2023, as it pushes for more privacy-centric initiatives like Privacy Sandbox.

To avoid interruptions, digital marketers should adapt and transfer campaigns to privacy-compatible platforms. Brands must implement trust-building tactics like prioritising data privacy, and providing relevant and factual information, as consumer centricity will be imperative for future marketing.

As marketing becomes data-driven, brands must hire international workers and offer hybrid working solutions to enrich the marketing talent pool with digital data and analytical experts. Also, marketers will use AI to discover the top influencers based on their content, reach and engagement performance.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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