AI-powered ads are growing in popularity among advertisers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 16, 2021, 2:29 AM GMT+0

Advertisers can purchase ads in real-time through programmatic, substituting search-based manual ads.

The rapid growth of social networks, online services, ad tech, has led to a rise of technological adaptations in marketing. Technology-enabled rewarded videos, shoppable, and splash-ads are becoming popular among advertisers on OTT and CTV, as more people in the US cut the cord.

Advertisers are using Dynamic ad insertion (DAI), or server-side ad insertion (SSAI), to stitch ads into live, linear programming, and video-on-demand (VOD) content. Thereby, improving targeting, offering dynamic adoption, and providing a seamless viewing experience before users even start watching the ads.

Publishers can utilise a header-bidding or pre-bid ad tech tool to offer inventory to numerous ad exchanges at the same time, to boost advertisers’ returns. Also, voice search is becoming popular, as more people use voice search assistants like Siri and Alexa.

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