With a 98% open rate and 18% click-through rate, text messaging is an extremely effective way for local businesses to reach their audiences.
Customer inboxes are often inundated with branded emails that are often just ignored. Brands can overcome this by reaching out to consumers at a more friendly and accessible location: their phone messaging inbox.
Customers do want local businesses to text them with incentives like coupons, loyalty offers, and back-in-stock notifications, so brands should leverage that. Additionally, brands can also offer payment options and gateways to write reviews, through text messages. These text messages must be personalised and have a human element to increase the chances of customers responding to a business’ text.
But, businesses should be wary of sending too many texts lest they annoy customers into unsubscribing to brand messaging. Depending on the business type, marketers can consider sending weekly or monthly messages to avoid annoying customers
[5 minute read]