Leverage cold calling to show value and drive B2B sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 20, 2021, 5:02 AM GMT+0

Invest in digital marketing tools like sales automation, analytics, CRM and reporting to gather and process raw data, and understand consumer behaviour.

B2B companies that want to promote and increase sales using digital marketing tactics post COVID-19 should focus on “owning” their audience by having a direct connection with them. Targeting prospects through direct channels like mobile and email marketing can help brands own their audience.

This also helps B2B brands differentiate themselves, use consumer feedback and data to improve customer experience (CX). Incorporate cold calling into the mix to gather data about leads, enhance the sales script, and craft an informational pitch to demonstrate value to prospective consumers.

Provide exceptional solutions, motivate existing customers to promote the firm, build an FAQ page, and offer enticing CX to drive referrals. Using social media platforms like LinkedIn can augment digital marketing strategies.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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