More consumers seek brand interactions beyond traditional text

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 20, 2021, 10:02 AM UTC

82% of consumers expect an immediate response to their questions.

Properly integrating tactics like interactive content and conversational marketing into the marketing mix can help grow a brand. As social media has evolved into the primary means of connecting companies and customers, more consumers are seeking personal interactions with brands.

Moreover, consumers’ content expectations go beyond the standard text. Developing immersive and creative marketing content like questionnaires, quizzes, and polls, as well as 360-degree virtual reality and augmented reality videos can help marketers augment interactive marketing efforts.

Marketing strategies like personalised emails, customer service chatbots, videos, and more, can help brands boost conversational marketing initiatives. Additionally, implementing conversational marketing into the site can help eliminate conjecture and meet customers' expectations during brand interactions.

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