Improve conversions using quality content, CTAs and informative videos

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 21, 2021, 11:11 AM UTC

Integrate social proof like testimonials and reviews into the content mix to lift conversions.

Conversion strategies entail an array of digital marketing tactics, which brands can use to drive traffic and boost conversions. Marketers can demonstrate value, attract traffic, and enhance engagement by creating well-researched content and enticing CTAs for marketing copies and landing pages.

Producing informative videos for the customer journey and creating email campaigns with interactive content works well to engage prospects. To retain consumers, have all the customer-facing employees work towards optimising consumer experiences (CX), implement the right tech to streamline ecommerce shopping, and use real-time data to offer tailored solutions.

When cold calling, address prospects’ questions instead of just sending marketing content. Building online branded communities that are focused on prospects’ interests, can help companies build personal connections, offer expertise through Q&As and augment conversions.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

Read the original article

[6 minute read]