Clearly define the page goals, select the right template, and include elements like a unique selling proposition to create a pay-per-click (PPC) landing page.
Building a PPC landing page, wherein website visitors come through PPC ads, can help marketers maximise their advertising budgets, as they only pay for the click-throughs. A dedicated PPC ad based landing page can drive conversion rates and improve Google Ads Quality Score to lower cost-per-click.
Align the PPC ad message with the landing page to ensure continuity and meet users’ expectations and craft the marketing copies using a language known by the target audience. Placing social proof like consumer reviews, testimonials, and more helps build trust and boosts conversions.
Leverage the fear of missing out factor by offering limited-time deals to create a sense of urgency among prospects. Brands must ensure their PPC landing page is optimised for speed and mobile devices, as nearly 54% of all ecommerce sales take place on mobile devices. Tracking the page analytics, as well as A/B testing the landing page can help brands discover potential areas of improvement and optimise the page for maximum performance.
[12 minute read]
