Merge tech and creative data to enhance brand response marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 23, 2021, 2:15 AM UTC

Implementing a response strategy can help businesses increase their value and lower consumer acquisition costs and maximise efficiency.

Brand response advertising is a tactical marketing method wherein businesses can use a response strategy to develop their brand and drive sales. Leverage content marketing tactics to generate interest, boost organic traffic, bolster reputation, and improve brand response efforts.

Knowing how to mix technology and creativity to inform messaging in brand response advertising can help marketers utilise tech and audience data in real-time campaigns. B2B marketers would do well to use brand response marketing to keep the brand “top-of-mind” among their audiences and develop engaging marketing campaigns.

Businesses should provide tailored and customised interactions to their clients, as the significance of personalisation and hyper-targeting has grown among consumers. Using AI and automation can help B2B marketers craft SEO-optimised tailored content.

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