Creative messaging helps promote a product’s value proposition

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 24, 2021, 2:29 AM UTC

Execute innovative marketing strategies that outline a product's potential to solve several problems.

To stand out among competitors, creating products that resolve problems and pain points for the niche target audience is recommended. Businesses must conduct thorough market research to understand their prospects’ needs, to resolve multiple issues with a single product.

Brands can effectively communicate their product's value proposition by executing creative marketing campaigns. Emphasise the product's potential to resolve everyday problems by positioning and marketing it in a way that makes it convenient for customers to use it.

VYBE's percussion massage gun, for example, claims its product saves customers money on visits to the masseuse or physical therapist. Developing visually appealing products that accentuate convenience, can help brands differentiate from a “sea of problem-solving products.”

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