Businesses are also expected to collaborate more with micro-influencers to engage niche audiences.
When it comes to internet marketing, video marketing grew increasingly popular among audiences in 2021, with 50% of customers feeling more confident about a purchase decision after watching a product video. Videos like customer testimonials and product release videos are expected to grow more in the next five to ten years.
Around 90% of consumers state that they value targeted advertising based on individual or specific search patterns. Consumers will also rely on online reviews for social proof of the brand’s credibility before making a purchase.
Brands can use their Google Business listing and social media profiles to gather customer reviews and later feature them on their website. Next year, micro-influencers will become more valuable for brands, given that smaller influencers usually have more loyal followers and a particular niche that brands can engage with.
[5 minute read]