Product videos and hyper-relevant ads are among 2022 top marketing trends

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 28, 2021, 8:43 AM UTC

Businesses are also expected to collaborate more with micro-influencers to engage niche audiences.

When it comes to internet marketing, video marketing grew increasingly popular among audiences in 2021, with 50% of customers feeling more confident about a purchase decision after watching a product video. Videos like customer testimonials and product release videos are expected to grow more in the next five to ten years.

Around 90% of consumers state that they value targeted advertising based on individual or specific search patterns. Consumers will also rely on online reviews for social proof of the brand’s credibility before making a purchase.

Brands can use their Google Business listing and social media profiles to gather customer reviews and later feature them on their website. Next year, micro-influencers will become more valuable for brands, given that smaller influencers usually have more loyal followers and a particular niche that brands can engage with.

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