Brands must create videos that are short, relevant, and driven by storytelling

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 29, 2021, 1:15 AM UTC

With more than 85% of marketers using videos in their digital marketing efforts, brands need to focus on creating videos that stand out among the crowd.

With people’s attention span becoming increasingly shorter, the new-age social media users want videos to be short, relevant, easy-to-consume, and engaging. To attract viewer attention and keep users invested in 2022, businesses must create short, crisp and engaging videos. In case of creating video content on complex topics, consider breaking it into a series of smaller clips, rather than making one long video.

While it is important for marketers to invest in professional equipment to create high-quality videos, brands must prioritise storytelling. This way, the video can convey strong emotions and connect with audiences on a personal level.

Along with using impressive visuals and music, marketers can also feature the brand name or logo in the first few seconds to capture audiences’ attention. All branded videos must include subtitles to engage users who may be in situations where they cannot turn on the sound or users who do not understand the language.

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