Businesses could do well to see what emerges in the non-fungible token (NFT) space, and any associated benefits.
This article shares trends that small business marketers must be mindful of in 2022. A brand’s authenticity would be a key differentiator since consumers are more critical of what a brand stands for, promises and delivers.
While events are most likely to continue to be virtual, some might morph into being hybrid. The author also expects co-marketing to resurface in a big way, helping businesses gain exposure.
Where big companies have a lot of resources at their disposal when it comes to content, with AI gaining relevance in content creation, it will allow small businesses to create quality content relatively inexpensively.
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[4 minute read]