A brand's authenticity, hybrid events are upcoming trends for businesses in 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 30, 2021, 1:51 AM UTC

Businesses could do well to see what emerges in the non-fungible token (NFT) space, and any associated benefits.

This article shares trends that small business marketers must be mindful of in 2022. A brand’s authenticity would be a key differentiator since consumers are more critical of what a brand stands for, promises and delivers.

While events are most likely to continue to be virtual, some might morph into being hybrid. The author also expects co-marketing to resurface in a big way, helping businesses gain exposure.

Where big companies have a lot of resources at their disposal when it comes to content, with AI gaining relevance in content creation, it will allow small businesses to create quality content relatively inexpensively.

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