Marketers must involve blockchain marketing with an intent for the long term

New Ideas in MarketingEssential news for marketers, summarised by YouGov
December 30, 2021, 3:26 AM UTC

Given the medium’s novelty, it has allowed for new strategies and fresh tactics.

Despite blockchain technology having been publicly launched in 2008, it is still in its nascent stages and blockchain marketing even more so. As per Research and Markets data, the blockchain technology market is expected to grow by 82.4% between 2021 and 2028.

Marketers contemplating blockchain marketing must know that its primary goal is to build trust. Where digital marketing is fixed, its blockchain version is dynamic and focuses on longevity while making use of different social channels.

Further, it focuses on building a community based on a project rather than selling a product. Blockchain marketing holds a lot of potential since top companies are inventing new tactics and strategies every week.

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