Hubspot recommends placing these codes on branded promotional materials

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 03, 2022, 3:24 PM UTC

QR codes are everywhere, from restaurants to web promotions during live events.

With QR codes becoming increasingly popular among customers, businesses must embrace them to boost lead generation. To realise the full potential of a QR code promotion, companies must first create a mobile-optimised landing page. Then, copy the URL into a QR code generator to create an owned QR code.

After generating the QR code, add it to branded promotional materials. Marketers should then use their blogs and social channels to promote the QR code promotion. Some common uses of QR codes are websites, business cards, webinars and social pages.

Businesses can add a QR code to the “Contact Us” page on their website, letting visitors download their contact information to their smartphones. Place QR codes on clothing and merchandise, event posters, product packaging, and galleries and museums to further lead generation.

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