Using ecommerce CRM can help brands personalise messages and boost overall CX

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 03, 2022, 4:08 PM UTC

By adopting an ecommerce CRM, companies can keep a track of their customers’ purchasing history and accordingly personalise their marketing messages.

With a CRM software, ecommerce brands can easily record and store customer data, and move further to analyse such data to determine customer behaviour. Such insights can help businesses create appropriate marketing strategies and enhance customer loyalty.

As ecommerce CRM provides access to detailed customer history, brands can easily segment customers on the basis on their purchases. They can then assign each group to the right team members. It can not only help businesses increase employee productivity but also improve chances of upselling and cross-selling.

By focusing on specific customer groups, marketers can also better analyse customers’ detailed purchase history – necessary for offering personalised messaging and providing customers with relevant offers. Along with improving customer experience, insights gathered from ecommerce CRM can also help companies efficiently manage teams, expand business operations, and enhance inventory planning and forecasting.

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