Attract customers by crafting marketing narratives around audiences' need

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 04, 2022, 11:20 AM UTC

Building a transparent and authentic business model can help brands increase trust and sales.

Adopting a storytelling technique in marketing allow marketers to pursue the target audience and connect with them based on their needs. To create a story that links the product's expertise with their prospects' requirements, plan and execute campaigns around the wants and needs of the target audience.

Being well-versed with the company’s goals, selling points, purpose, competitors, and market trends is recommended to craft compelling marketing stories. Drafting an emotional brand narrative supported by data can help marketers connect with consumers and drive sales.

Create simple yet focused narratives to convey relevant details and integrate visuals and audios like animations and podcasts to draw prospects’ attention. Showcase an attractive brand personality and demonstrate value by using convincing tone and testimonials and reviews in marketing.

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