Tweak SEO efforts and try reworking the headline and content title to find out what leads to a higher search ranking.
Google’s Multitask Unified Model (MUM) update uses an AI-based algorithm to streamline searching. For brands looking to leverage the update, content marketers must focus on understanding searcher intent. Think about creating content with an understanding of the brand’s ideal searcher’s intent. Find out whether they are looking for informational, transactional, or navigational content, and then create content accordingly.
Along with passages, well-drafted page titles and headers can also help brands get ranked higher on SERPs. So, brands must experiment with different titles and headers to determine which works best for them.
While optimising content for SEO, brands must make sure their content pieces are high on quality and relevance. Establishing authority and demonstrating expertise can also help marketers improve search rankings. They can build content authority by seeking and attracting backlinks from high-quality, relevant websites.
Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings
[8 minute read]