Conversion optimisation tools can help increase online sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 06, 2022, 1:22 AM UTC

Track ecommerce conversion metrics to enhance user experience, boost remarketing efforts and revenue.

Building a fast loading website by optimising images, thumbnails, and videos can help brands retain consumer interest and increase ecommerce conversions. Conversion optimisation (CRO) tools like surveys, data analytics, chat tools and more offer a holistic view of the site’s conversion performance.

Create responsive sites that work seamlessly across devices and integrate features like live chat to guide buyers and boost conversions. Providing incentives like free shipping and creating a sense of urgency by hosting flash sales and limited-time deals can also help drive sales.

Leverage social proof like reviews, high-quality product images and videos, and streamline the checkout process to augment conversions. Reaching out to consumers with abandoned carts via exit-intent popups, offering multiple payment alternatives, and A/B testing CTAs and other site elements can improve conversions.

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