Leverage verbal CTAs to optimise Facebook live videos for repurposing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 06, 2022, 1:33 AM UTC

Authentic storytelling and visual branding in livestreams can help brands keep audiences invested.

With Facebook Live, brands can effectively capture first-party data. Apart from enabling businesses to effectively engage target audiences, Facebook live sessions can also help brands navigate the constantly evolving privacy space.

Once a Facebook livestream is over, the clip automatically gets converted into a video – giving brands an opportunity to enjoy views even after the live event is over. Brands can also use verbal CTAs like “visit my shop” or “sign up for my newsletter” in their livestream to optimise videos for repurposing. They can then turn these live videos into smaller soundbites or other content format for later use.  

Brands should not only use Facebook live videos to establish their expertise but also to genuinely connect with their target audience. Along with visuals like brand logo, colours and fonts, brands must ensure their videos rely on storytelling to capture audience attention.

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