TikTok tests a new clip sharing feature to invite users from other apps

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 10, 2022, 7:17 AM UTC

The function currently is only available to a select group of unknown users.

A new feature being tested by TikTok will allow creators to increase followers and views by inviting connections from other apps to view clips and follow TikTok profiles. The feature allows people to share TikTok videos using a variety of third-party channels.

Users who receive the clip links on other apps will automatically follow the sender's profile when they tap on the link. This feature can help TikTok creators increase clip views and reach out to followers on other platforms.

The invited users may need to sign-up for an account if they haven’t already registered. The sharing of clips is restricted to only one contact at a time, as well as users that are already connected to the creator on other apps, to prevent spamming.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

Read the original article

[2 minute read]