Leverage CRM systems to segment audiences and personalise branded messages

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 11, 2022, 1:20 AM GMT+0

Customer Relationship Management (CRM) software can help brands boost their sales by 24% and productivity by 34%.

A study found that CRM systems can help businesses project sales 42% more accurately than historical data and traditional paper graphs. When integrated with the brand’s email marketing, CRM can help identify where in the sales funnel the potential or current customer is. Marketers can then push the customer further down the sales funnel.

After identifying where in the funnel customers are, brands can also personalise their marketing campaigns and offer relevant messages. With a CRM system, brands can place all their customer data in a single place and use the combined information to access a clearer picture of database entries.

Similarly, with a CRM system in place, marketers will also be better able to segment customers and improve email marketing tactics. This way, they can also pitch the right products and offer the right discounts to the right prospect at the right moment.

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