Marketers should pitch themselves to High Domain Authority podcasts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 11, 2022, 12:31 AM UTC

This piece suggests unique SEO tactics that marketers can leverage to improve their search rankings.

Companies looking to enhance their SEO efforts must pitch podcast interviews with high-domain authority sites. A podcast interview is one of the easiest and effective ways of getting high Domain Authority (DA) backlinks. Marketers should check Apple Podcasts Charts and identify 300 top shows in their niche.

Marketers should then send the most relevant podcast host an email with a pitch on how the interview would benefit their audience. Alternatively, they can also set up a profile on PodcastGuests.com to have hosts visit the branded profile. Marketers can promote their most linkable asset with targeted paid ads to further link-building activities.

Companies should also identify keyword clusters of topics to build content hubs around it. A strategically interlinked content hub can help improve the search ranking of each topic of the content hub. They can start by researching the keyword topics that the site ranks in the top 10 for.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings

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