Avoid blocking users from slow internet regions to improve search rankings: Google

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January 12, 2022, 1:35 AM UTC

Google’s John Mueller said companies should not block users from slow internet regions or countries to improve their Core Web Vitals score.

Though Google’s page experience algorithm includes speed factors from the company’s core web vitals, blocking users from slow countries or regions will not improve a site’s search ranking. According to Google, while the Core Web Vitals are meant to highlight pages with great UX, page experience remains one out of many factors that Google considers.

Recently, on a Reddit post, Google’s John Mueller addressed the question of whether brands should block entire regions with slow internet. Mueller said, “If a country is skewing your overall CWV results, that means you're getting significant traffic from that country, so if you were to block that country, you'd lose significant traffic.”

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