Influencers believe the Metaverse will replace social media: Study

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 17, 2022, 5:04 PM GMT+0

An IZEA study of US adult internet users found that 56% of social media influencers are on the Metaverse.

Around 70% of all influencers believe Metaverse will replace social media. 60% of respondents, all social media influencers, already see themselves as creators in virtual worlds. Additionally, 72% of respondents also reported they are considering or are already making money in the Metaverse.

Gaming, exercising, and watching media are some of the top activities of those looking to participate in the Metaverse. With 90% of influencers and 72% of social media users supporting brand sponsorships in virtual world games, brands must invest in Metaverse.

Coca-Cola, Google and Nike were among the brands that the respondents spotted on Metaverse. Consumers also believe that Apple and Amazon will be the top brands that will build the most compelling virtual reality experiences of the future.

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