Travel brands must experiment with formats, collaborations to engage prospects

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 17, 2022, 3:38 AM GMT+0

For travel businesses trying to engage audiences with their branded content, experimenting with themes and formats is important.

Travel brands can consider building unexpected partnerships with other brands or even producing a music video to engage their audiences. Such creative projects will help brands grab audience attention as well as deliver their brand value.

Along with creating engaging content, marketers must establish a unique brand image. This image should dictate the kind of experiences the company offers and the kind of travellers the brand aims to target. Similarly, understanding the interests of the target audience can help travel brands offer relevant and motivating content.

Offering immersive content can also help brands tap into consumer emotions and transport them to new destinations or offer new experiences. Apart from video and audio formats, marketers must also use VR and AR formats to effectively engage target audiences. 

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