Explore hashtags, examine brand’s own followers to discover micro-influencers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 18, 2022, 1:35 AM GMT+0

Exploring hashtags can help marketers identify influencers relevant to their brand as well as the niche.

Irrespective of the social media platform, brands can search hashtags for most popular posts. Marketers can then analyse accounts associated with such popular posts to determine if the influencer running the account is a suitable fit for the brand. 

Apart from hashtags, brands can even examine their own followers to discover micro-influencers among them. Similarly, followers of the brand’s social accounts could be following relevant influencers themselves. After identifying influencers who could possibly suit the brand’s campaign requirements, brands must further analyse their profiles before finalising them.

Marketers must check whether the influencer’s audience matches with the brand’s own target audience. For instance, local businesses must collaborate with influencers who are physically based near their locality. Further, the influencer’s niche and audience engagement must also be taken into account.

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