Brands must train their communications teams to strategically approach audiences of different races, genders and socioeconomic statuses.
While preparing for crisis situations, it is crucial that brands first understand their audiences. Brands must understand who they are communicating with and consider factors like race, age and socioeconomic status. It will help brands deliver crisis-moment messages relevant to the target audience’s background and culture.
Similarly, brands must ensure they evaluate and equip their communications teams with education, training and the right staff. Crisis plan training will also enable the communications team to help businesses use the right tone, at the right time during tense situations.
Further, brands can consider including people from diverse backgrounds in the communications team to enlighten DEI policies. It can help brands maintain their reputation among different communities during a crisis, and positively impact other aspects of communication within the organisation too.
[6 minute read]