Consider unlocking personalisation elements with email marketing platforms

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 19, 2022, 5:48 PM GMT+0

Even though email marketing has been around for a quarter of a century, marketers still use it as a versatile, low-cost and efficient tool.

Automated email-marketing platforms can help brands effectively deliver the right content to the right person through the right channel at the right time. Using an email marketing platform can help businesses unlock personalisation elements like audience segmentation and tailoring messages based on audience preferences.

By plugging in an email marketing platform that provides relevant content, companies can guide audiences through their customer journey and support conversion. Along with helping marketers craft branded email messages that resonate with recipients, these platforms can help brands manage time and resources effectively. Email marketing automation can also allow marketers to spend more time on strategy, creativity and customer conversations.

Apart from emails, these platforms can also help companies create hyper-relevant landing pages, microsites, newsletters and email journeys in a few minutes. Email marketing platforms can help marketers look beyond vanity metrics and measure metrics that truly matter – allowing brands to improve and optimise email campaigns for conversions.

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