The Influencer Marketing Factory’s poll of over 1,000 Americans reveals that 76% purchased at least one product on social media in the 2021 holidays.
Brand accounts, influencers, content creators, and family and friends influence social commerce purchases the most. 82% of consumers found a product on social media and bought it directly through their phones.
Consumers (57%) have purchased through a live-stream, and 42% would rather check out products on a social network app than on a third-party website. On average, 40% of consumers prefer buying online, while 47% prefer shopping both in-store and online.
At least once a week, 29% of consumers buy from social commerce. By the end of 2021, 58% of consumers had used the Buy Now Pay Later service. US social commerce consumers are projected to increase to 96 million in 2022, as per eMarketer.
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