Optimise marketing campaigns and products based on consumer reviews

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 19, 2022, 2:52 AM GMT+0

Leverage social listening tools to collect data around consumer reviews from various sources and conduct sentiment analysis.

Owing to the growth of social media and online review sites, examining reviews and data can help marketers optimise their marketing strategies. Brands must assess online reviews to gather data on consumer sentiments about their products and evaluate the market position.

Analyse preferences, past experiences, beliefs, online reviews, and information provided through marketing messaging to understand how consumers perceive the product. Consider prospects’ needs and optimise experiences to build an emotional bond with consumers and deliver products and services aligned with their expectations.

Address negative reviews to resolve consumers’ problems and build deeper relationships with them. Engaging with prospects via online review sites, as well as collaborating with influencers and experts to provide social proof can help brands grow their online presence.

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