Rewarding attendance, live interactions can help improve webinar engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 19, 2022, 2:27 AM GMT+0

When it comes to webinars, rewarding audiences is as important as getting people to participate in the webinar in the first place.

To boost webinar engagement, brands need to create a webinar that is worth watching. Giving the best content while focusing on audience needs can help brands create a webinar that keeps audiences invested. They should also consider interacting with audiences and offering to give away valuable content to create meaningful and lasting connections.

Marketers can also consider chatting with the audience and running live polls during the webinar to understand audience desires and build meaningful connections. Along with delivering valuable content, brands should showcase multiple speakers and use effective broadcasting tools to themselves as reliable sources.

It is important that businesses use visual representation to make a credible and impactful impression on their audiences. To create a memorable first impression and hook audience attention, brands should set a theme, create a lower thirds banner, and place logos on the presentation’s screen.

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