Inclusive language can help engage diverse audiences, promote a positive brand image

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 20, 2022, 1:12 AM GMT+0

Inclusive language ensures the content does not stereotype people based on characteristics like race, sexual orientation, or socioeconomic status.

By prioritising inclusive language in brand content, companies can effectively communicate its values to customers and project a positive image of their organisational culture. Brands must create an inclusive language style guide that helps marketers and other employees identify words and phrases that they must avoid in their official communication materials.

The guide must be tailored to the company’s values and should provide alternatives to the restricted words. Executives and brand leaders must also ensure that they use inclusive language to set an example for others to follow.

Brands must also evaluate past content to identify better alternatives for non-inclusive language. Similarly, given the fluid and ever-changing nature of inclusive language, brands must maintain open and honest communication within the company. They should also encourage employees to share their ideas about how inclusive language guidelines can be improved.

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