Investments in digital to surge as retailers become more tech-savvy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 20, 2022, 3:52 AM GMT+0

Voice commerce to become an important part of retail strategy, according to Deloitte’s poll of 50 retail executives working at retailers with over $1 billion in sales.

Consumers' excitement for digital innovation has retailers more optimistic, and this could be the foundation for a comprehensive "retail reset" in 2022. Most tech-savvy retailers are adopting innovations like NFTs, voice commerce, and cashier-less stores.

Consumers expect digital upgrades to make lives easier, even if they return in-stores. 65% of retail executives believe more consumers will be engaged through digital goods. For example, Gucci is collaborating with Zepeto to offer virtual services.

70% expect to invest “moderately” or “heavily” in digital marketing, while 67% plan to invest in ecommerce and online shopping platforms. Retail executives (83%) will invest in recruiting and training. However, 55% expect to have more staff-free stores like Amazon Go in the future.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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