Ensure brand consistency across all subscription confirmation emails

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 21, 2022, 11:33 AM GMT+0

Marketers must also ensure their subscription confirmation emails are concise, conversational, to-the-point and impactful.

Subscription confirmation emails can help companies build clean contact lists and enhance brand credibility by informing leads about compliance to data regulation policies. Instead of only an acknowledgement of the subscription, including freebies and discounts in the email format can keep readers invested and push them towards conversion.

Marketers must ensure their confirmation emails conform to the brand’s visual style, colour palette, font and content tonality. Maintaining brand consistency across all confirmation emails can help brands stand out and win consumer trust. However, companies should make sure their emails are crisp and concise.

Ideally, confirmation emails must restrict themselves to four sentences with a singular CTA. As for CTAs, brands must keep them short and use bright colours for the CTA boxes. Additionally, the description must be written in the first person to make it more impactful.

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