Sentiment analysis powered by AI can boost CX and brand image

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 21, 2022, 12:51 PM GMT+0

Use AI-powered sentiment analysis to assess and track employees' emotions and increase productivity.

Conducting sentiment analysis via channels like social media, reviews, and more helps gather insights into consumers’ and employees’ emotions amid disruptions like COVID-19. Implement AI-powered sentiment analysis to glean intelligent market insights across channels.

Analysing sentiment on social channels via listening tools helps collect quantitative and qualitative data to improve ads, attract prospects, and understand consumers. Leverage machine learning (ML) combined with analysis tools like reviews, ratings, net promoter scores (NPS), to gain actionable insights into customer experiences (CX).

To gather insights from videos, optimise ecommerce, drive click-through rates, and scale marketing, conducting an AI video content analysis is recommended. AI-powered brand reputation management tools can also help companies monitor brand mentions to effectively diffuse any PR issues, address negative reviews, and change brand perception.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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