Americans are concerned about their social accounts getting hacked

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 24, 2022, 4:49 AM GMT+0

76% are concerned about their social media accounts being hacked, according to Go Verizon’s survey of 1,000 Americans.

When it comes to social media privacy, Americans are the most private on Facebook, followed Instagram, and Twitter. 53% of users create unique passwords for each of their social accounts. However, 47% of Americans use the same password across many social media accounts.

Moreover, considering the recent social media breaches, 69% have deleted or considered deleting a social media account. Also, 66% of Americans are up-to-date on data breaches. 50% of respondents indicated a false account impersonating their personal or business social media accounts.

In addition, 51% of customers are "very" concerned about social media platforms monetising their data, while 90% are only "somewhat" concerned. 79% of Americans would rather sell their own personal data.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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