Innovation, collaboration and acceleration should be at the heart of improving B2B content marketing.
A study found that though more content is being created now than before, B2B company executives do not feel all this content is of particular value. To attract audience attention and demonstrate content’s impact on the business this year, B2B content creators should think beyond creating blog posts, social content, presentations and reports.
B2B content creators should create short-form videos for thought leadership content on practical topics on platforms like Instagram Reels and TikTok. Being empathetic towards customer expectations and using data to discover how buyers find, consume and engage with brand content can help companies elevate B2B experiences in 2022.
Co-creating content can help create a community around the topics buyers care about, build trust and drive purchase intention. Collaborating with industry experts, influencers, and internal key opinion leaders can help drive conversations that create real value for customers and build meaningful connections. But, they should leverage customer insights for more personalised content experiences using strategies like Account-Based Experiences.
[5 minute read]