By responding to relevant trends, marketers can increase brand awareness and offer relevant, engaging content.
To make the best of their customer acquisition funnels, brands must be prepared to embrace emerging industry-specific trends. By doing so, brands can successfully incorporate trends in their marketing strategies, capitalise on them to gain audience attention and maintain a unique and knowledgeable customer experience.
This year, businesses should focus on trends like influencer marketing, SEO and AI/VR-powered solutions to boost CX. Along with niche trends, regularly sharing valuable and relevant content on social platforms can help marketers boost the number of customer acquisitions in the awareness stage of the funnel.
To further brand awareness, brands should consider leveraging social media outreach. Additionally, they can offer social proof via reviews, customer interactions and behind-the-scenes content to increase conversions. However, brands should make sure all their content pieces are optimised for search engines and offer a smooth user experience.
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