Create platform-specific brand videos to engage native audiences effectively

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 27, 2022, 3:33 AM GMT+0

Along with tailoring videos for different platforms, marketers must experiment with educational videos and make then shoppable.

When creating brand videos, marketers need to create videos according to the platform they intent to publish their content on. For instance, for Facebook, brands must create vertical videos and add captions to target customers who may be hard of hearing.

On Instagram, marketers can tag products in their sales videos and make it easier for customers to make purchases. Similarly, Instagram videos should be short and concise. When creating videos for YouTube, marketers must ensure their videos feature thumbnails that are attractive and eye-catching.

Brands must also focus on the storytelling element in their YouTube videos for better audience engagement. Collaborating with other brands and influencers is the key to making effective TikTok videos. Finally, brand videos across platforms need to be interactive and AI-driven to provide more personalised content.

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