TikTok set to dominate the influencer marketing space in 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 27, 2022, 4:00 PM GMT+0

This piece is based on an infographic by SocialPubli, which covers five emerging trends in influencer marketing.

According to the study, 86.5% of influencers saw an uptick in their TikTok usage after the pandemic’s onset. Around 87% of influencers claim that TikTok generates the most engagement among social media platforms. These numbers indicate that TikTok is gaining a bigger share of the influencer marketing pie in 2022.

With more influencers spending time on TikTok, marketers are expected to use the platform to expand their reach. Moreover, as brands look to establish ongoing partnerships and diversify their social media collaborations, micro and nano-influencers will become increasingly relevant in 2022. Micro-influencers deliver the highest post engagement rates across Instagram, YouTube, and TikTok.

The increasing popularity of snackable video content reduced consumer attention span, and the popularity of influencer marketing will open new avenues for both influencers and marketers.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings

Read the original article

[3 minute read]

Explore more data & articles