43% of CRM marketers are likely to adopt an omnichannel approach in 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 28, 2022, 12:15 PM GMT+0

Tinyclues' global survey of nearly 100 CRM marketers highlights tech challenges faced by marketers in customer-centricity.

In 2022, CRM marketers are anticipating new challenges particularly in terms of technology integration and personalisation. The top impediments faced by CRM marketers include, easy to integrate tech solutions, easier data access, and solutions that connect with their existing stack.

Further, CRM marketers believe providing personalised and relevant experiences to customers will be a major concern. To close this gap, 37% of marketers believe they need better personalisation tools.

While 43% of CRM marketers will likely use an omnichannel CRM marketing approach, the total sample size will likely use a single CRM channel. “Best in class” marketers (68%) are at a greater likelihood to use preference centres to learn about their consumers. 9% marketers would personalise content.

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